What Is SEO??

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine.

The higher a Web site ranks in the results of a search, the greater the chance that the web site will be visited by a user.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.